What We’ve Learned from Selling Thousands of Hampers (and What We’d Do Differently)

When we started Nibula Treats, the idea was simple: make it easy to send a luxury gift that feels personal, without the stress. A few years (and thousands of hampers) later, we’ve learned a lot. And not all of it the easy way.

Here’s a look behind the scenes at what’s worked, what’s been tough, and what we’d change if we were starting again.

What’s Worked for Us

1. Simplicity Sells
People want quick decisions. A clear website, free next day delivery, and no hidden costs made a big difference.

2. Packaging Is Part of the Gift
Our box isn’t just a container, it’s part of the experience. Investing in a beautiful, sturdy presentation has paid off in customer loyalty and repeat business.

3. The Power of Occasions
Tying hampers to specific moments (new home, thank you, birthdays) helps customers see exactly when to buy. It turns a product into a solution.

4. Going Personal (Even at Scale)
We keep the tone warm, and always include an optional message. It keeps things human, even when we’re shipping 100s of hampers for corporate orders.

People want quick decisions. A clear website, free next day delivery, and no hidden costs made a big difference.

What We Didn't Expect

1. The Corporate Rush Comes All at Once
December is chaos. We learned the hard way how much planning corporate clients need, and how last-minute they can be. Now we prep early and offer reminders.

2. Instagram Drives Sales—but Not How You Think
Likes don’t equal sales. It’s the DMs, stories, and saved posts that tell us what people love. We now track engagement, not just followers.

3. Feedback Is Gold (Even When It Hurts)
We’ve had a few hampers arrive with damaged items early on. Owning it, fixing it quickly, and learning from it helped us build trust.

What We’d Do Differently

1. Start with Fewer Options
Early on, we offered too many combinations. It overwhelmed buyers. Now we focus on bestsellers and seasonal hits.

2. Automate Sooner
Packing slips, emails, follow-ups, these used to be manual. If we’d automated earlier, we’d have saved hours (and headaches).

3. Plan for Growth
We didn’t expect to be this busy this fast. From packaging stock to web traffic, we’ve had to upgrade everything. If you’re launching something, plan for the best-case scenario, not just the average.

The Big Takeaway

Selling hampers isn’t just about snacks and ribbons—it’s about solving a problem: how to give thoughtfully, easily, and beautifully.

And every hamper we ship teaches us something new.