Imagine the scenario. You’ve just received a gift from your employer. Or, let’s say a business partner has sent you something to say thanks for contributing to a project.
With breathless anticipation, you sit down to open your special gift. You start tearing through the wrapping like a toddler at Christmas wondering what could be inside the box and then…
Oh. It’s a corporate mug. And what joy, there’s a branded pen to go with it. You slink dejectedly back to work, feeling as valued as a rainy day in January.
In this article, we’re going to run through some corporate gifting ideas that won’t end up in a drawer.
Rewarding your team
Your team members have worked their socks off for months to win a new contract. How do you reward them for this? Besides taking everyone to the pub.
A luxury hamper won’t end up anywhere near a drawer. It’s the polar opposite of boring. Gift hampers are a carefully curated bundle of surprises which spark joy and excitement. There’s a delicious sense of anticipation as each item is uncovered.
We’d recommend a luxury afternoon tea hamper. This type of gift shows you’ve put some thought into it. Your hard-working team can take a well-earned break and celebrate their success together. Also, the biscuits are to die for.
Showing appreciation for a client
Sending a thoughtfully chosen gift hamper to a client or supplier is one of the best ways to strengthen your business relationship. It makes them feel cherished.
What’s more, the gesture is memorable. They’ll remember you long after the hamper’s contents have been polished off.
In effect, it’s a subtle way to increase brand awareness and loyalty. Without having to be the least bit salesly, you remain top of mind. The gift sends a powerful message which says:
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We value you as a customer
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We want you to feel appreciated
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We go the extra mile for you — much further than our competitors
The message is even more effective when the gift resonates on a personal level. For instance, if you know that your recipient is a film fan, go for a movie night in gift hamper with a handwritten note — perhaps a movie recommendation.
After all, who wouldn’t love an evening in with Captain America and a whole hamperful of tasty snacks? Your client will invite friends round, and the gift hamper (along with your brand message) will be shared.
Thanking an employee
These days, retaining talented employees is like trying to hold onto gold dust. These skilled individuals are in high demand, the market is on their side, and other firms will pay a premium for them.
When they could easily be tempted by a better offer, how do you prevent your best staff from slipping through your fingers?
Reward them for a job well done. Every research study under the sun shows that when employees know that their work is recognised and valued, it has the following effect:
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An increase in employee engagement
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An increase in productivity
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An increase in staff retention
The reward can be anything from a small token of appreciation to a larger, more luxurious item. We’d recommend a Thank you gift hamper. It gives your recipient a well-deserved pat on the back and a warm, cosy hit of pure happiness.
Corporate gifting is not just for Christmas
Traditionally, most organisations do their corporate gifting only at Christmas time. There’s a lot to be said for sending a thoughtful festive thank you — but why wait until Christmas? You can send gifts all year round.
In a world dominated by remote working and Zoom calls, it’s more important than ever to remind people that they are seen, heard and valued. An unexpected treat boosts morale. It makes them feel part of the team.
So, when is prime corporate gifting time? Here are a few ideas:
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A welcome treat (and a great first impression) when onboarding new staff, suppliers or clients
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An edible gift sent with the invitation to your next corporate event
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A luxury hamper for employees and the press to publicise the launch of a new product or service
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A business birthday celebration when a client reaches a business anniversary milestone
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A new dad or new mum gift hamper for an employee who’s just welcomed a new baby into the world
These types of corporate gifts make a real impact. It’s more than simply delivering something delicious to eat. They also bring a moment of pure joy to the person receiving them — and to the person sending them.
If this article has inspired you to say thanks to someone at work, check out our selection of corporate gift hampers. Spoiler alert: you won’t find any mugs or pens.